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Svenska Amerika Linien

Last modified: 2014-05-29 by zoltán horváth
Keywords: house flag | shipping: sweden | svenska amerika linien | svenska amerika mexiko linien | three crowns |
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Svenska Lloyd

Svenska Lloyd representation
[Svenska Lloyd] image by James Dignan

Swedish Lloyd; London-Gothenburg Service; Houseflag: White, with Blue Maltese Cross
Jarig Bakker, 15 October 2003

representation based upon
National Maritime Museum photo

[Svenska Lloyd] by Jarig Bakker, 1 September 2004

From The National Maritime Museum:

The house flag of Svenska Lloyd Rederi A/B, Gothenburg. A rectangular white flag with a blue Maltese cross in the centre. The flag is made of cotton fabric and is machine sewn. A rope and clip is attached. The house flag was originally yellow with a blue saltire. The present design was substituted at the time of the First World War because of the resemblance between the old design and the Russian naval ensign.

(Loughran and Brown show similar images - definitely no Maltese crosses).

Flag to World War I
[Svenska Lloyd] by Jarig Bakker, 1 September 2004

The yellow houseflag with a blue saltire, used till the First World War, after Loughran, 1979 [2].
Jarig Bakker, 1 September 2004

Ångfartygs Thule

[Svenska Lloyd Rederi houseflag] by Jarig Bakker, 19 January 2005
Source: Brown's Flags and Funnels of British and Foreign Steamship Companies, 1926 [9]

Gothenburg - white burgee bordered blue top and bottom; blue disk, yellow 5-pointed star.
Jarig Bakker, 19 January 2005

The flag of a white pennant, blue border and blue circle bearing a yellow star has been incorrectly allocated by Brown 1926 [9] [Wedge gets it right in 1929 [9]]. It is actually that of Ångfartygs Thule which had been formed in 1870 and taken over and absorbed in 1916 by Rederi A/B Svenska Lloyd who then used their funnel but with their own flag of white with the blue cross paty.
Neale Rosanoski, 28 August 2006