
Last modified: 2007-09-08 by dov gutterman
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image by Jarig Bakker, 19 February 2005
La Creola Soc. Anon., Genoa - Green-red-white-red-green
burgee; on white: black "LA CREOLA".
Source: Brown's Flags and Funnels of British and Foreign
Steamship Companies, compiled by F.J.N. Wedge, Glasgow, 1926 [wed26]
Jarig Bakker, 19 February 2005
image by Jarig Bakker, 18 December 2004
Societá Anonima di Navigazione "La Sicania",
Trapani - blue flag, over all white diamond charged with red
"S"; in all corners a white 6-pointed star.
Source: Brown's Flags and Funnels of British and Foreign
Steamship Companies, compiled by F.J.N. Wedge, Glasgow, 1926 [wed26]
Jarig Bakker, 18 December 2004
The history of this shipping company here (with image of house
flag) at <www.theshipslist.com>:
"La Veloce Linea di Navigazione Italiana a Vapore was
founded in 1884 to run services between Italy and South America
(...). The company was taken over in 1883 by M. Bruzzi & Co
who formed La Veloce. (...) The firm of Fratelli Lavarello
(...) was taken over together with their fleet in 1891. In 1900
Italian banks and Navigazione Generale
Italiana commenced buying out German shareholders and by 1901
the company was effectively controlled by NGI and the official
name became La Veloce Navigazione Italiana a Vapore. La Veloce
was absorbed into NGI in 1924 and was liquidated as a seperate
company." A slightly bigger picture (is this St George
slaying the dragon on this Genoan firm's flag?) here: <planeta.terra.com.br>
and lower on the same page, another poster showing it.
Jan Mertens, 22 December 2003
Acording to Mystic Seaport: Lloyd's Book of House Flags and
Funnels at <www.mysticseaport.org>,
I believe I can confirm tha this is St George slaying the dragon,
although the design is still rather small (a line drawing, not
coloured). It's flag no. 1249 on p. 61 of chapter "House
Flags and Funnels of Steam Vessels".
Jan Mertens, 22 December 2003
There is a good image
on the Maritime
Timetable Images website, showing a poster dating from
1913. St George and the dragon are quite clear, and
although the drawing is uncoloured the shield has a red cross of
Genoa.
On above poster, other symbols are also shown: the five-pointed
red star as painted on the funnels and the company seal featuring
the house flag.
Jan Mertens, 15 April 2007
image by Jarig Bakker, 14 July 2004
From <www.timetableimages.com>:
Flotta Lauro (or Lauro Lines), Naples: a blue swallowtail bearing
a white five-pointed star.
At <planeta.terra.com.br>,
More blue swallowtails here, together with a short history (in
Italian: I understand the firm began business as a cargo shipper
in 1912 and, going bankrupt in 1980, was sold off to the Mediterranean Shipping
Company).
From <paginas.terra.com.br>:
"Il "Comandante" morň nel 1978 e due anni dopo la
Lauro Lines entrň in fallimento. Fu venduta alla MSC (o
Mediterranean Shipping Company che chiamň la flotta acquistata
prima Starlauro e poi Mediterranean Shipping Company",
meaning that two years after the Commander's death in 1978 Lauro
Lines went bankrupt and was sold to MSC which company first
called its acquisition Starlauro and later imposed its own name.
All white stars on these pages, sometimes on a tapering flag
(drawn not photographed).
Jan Mertens, 14 July 2004 and 22 February 2007
Brown (author: F. J. N. Wedge, 1951) [wed51] list this as "Achille
Lauro, Naples".
Jarig Bakker, 14 July 2004
image by Jarig Bakker, 21 February 2007
image by Jarig Bakker, 21 February 2007
Post card collection [o9oXXb]
shows a a blue swallowtail flag with a large yellow star on it.
According to <www.simplonpc.co.uk>,
<www.timetableimages.com>
and <paginas.terra.com.br>
(among many other sources on line), this star should be white,
but the star is not dense and much larger than in [wed51].
At <www.simplonpc.co.uk>,
the company logo shows a tappering flagoid. Was it so?
At <www.ssmaritime.com>,
it says that "Lauro Lines merged with the Chandris Line in
1985" and that "in 1987 (
) the Lauro Line became
Star Lauro". In our page Jan Mertens says that the company
went "bankrupt in 1980" and "was sold off to the
Mediterranean Shipping Company". At <www.simplonpc.co.uk>,
it says that it was sold "to the Mediterranean Shipping
Company in 1987, with its subsequent renaming as StarLauro, then
MSC". The original company name (or nickname) was apparently
Flotta Lauro.
António Martins-Tuválkin, 21 February 2007
See also: Mediterranean Shipping Company
image by Jarig Bakker, 14 July 2004
From Brown (1951) - Lauro & Montella, Naples - I guess
this is related: blue with a yellow diamond, charged with blue
letters turned L - M - L.
Jarig Bakker, 14 July 2004
image by Jarig Bakker, 1 September 2005
Rimorchiatori Laziali S.p.A., Rome - white flag, blue
fly-diagonal; in top hoist blue "R", in fly bottom blue
"L".
Source: Brown's Flags and Funnels Shipping Companies of
the World, compiled by J.L. Loughran, Glasgow, 1995.
Jarig Bakker, 1 September 2005
"Rimorchiatori" are tugboats (in French,
"remorqueurs"). "Laziali" might be the
adjective form of "Lazio", Latium.
Ivan Sache, 2 September 2005
image by Jarig Bakker, 11 July 2004
Emblem
image from <www.lnianzio.org>
From the Maritime Timetable Images, this 1933 poster of the
Lega Navale Italiana <www.timetableimages.com>
showing a flag or pennant with a cross throughout and an emblem
centrally on that cross, featuring a crowned anchor, a star, a
fasces, an ornamental letter L and a band bearing the words 'Mare
Nostrum' (Our Sea, as the Romans said). The flag's field
may have been blue and the cross white as in the picture.
Apparently this last entity still exists, only the emblem has
understandably been changed <www.lnianzio.org> with the
words 'Lega Navale Italiana' on the band and ornamental letters
LNI on a disk. Anchor, stars and letters yellow (or gold),
band white with dark blue letters and disk light blue.
As a bonus, what appears to be the LNI's burgee: dark blue
pennant with white cross throughout and the emblem centrally on
the cross (in white, blue and gold).
LNI history (in Italian) at <www.leganavale.it>.
Founded in 1897. Left of text, a 1938 picture
(pennant). This chief site's emblem has gold letters and a
rather dark blue disk.
Jan Mertens, 29 December 2003
image by Jarig Bakker, 5 January 2006
Navigazione Libera del Golfo, S.r.l. (Vessels operating from
Sorrento), Naples - blue flag, in top hoist white 5-pointed star;
at fly a white standing ladder with 6 rungs.
Source: Brown's Flags and Funnels Shipping Companies of
the World, compiled by J.L. Loughran, Glasgow, 1995.
Jarig Bakker, 5 January 2006
image by Jarig Bakker, 18 December 2004
Libera Giovanni Racich, Trieste - blue flag, white standing
anchor, charged with white "R".
Source: Brown's Flags and Funnels of British and Foreign
Steamship Companies, compiled by F.J.N. Wedge, Glasgow, 1926 [wed26]
Jarig Bakker, 18 December 2004
This also soud like Italinization of a Slavic name Ivan Racic
(as was usual at the time), so quite possibly the company
originated on the easter Adriatic coast (where Trieste was one of
the most important ports after all). However, I have not found
any reference to Racic in my files.
eljko Heimer, 18 December 2004
image by Jarig Bakker, 24 January 2005
Lloyd del Pacifico, Savona - white flag, blue anchor; in
canton horizontal RWR stripes; in fly-bottom red "Z".
Source: Brown's Flags and Funnels of British and Foreign
Steamship Companies, compiled by F.J.N. Wedge, Glasgow, 1926 [wed26].
Jarig Bakker, 24 January 2005
Established at Savona in Liguria, between Genoa and the French
border, this company had the horizontal version of the town flag in the canton. The anchor
seems self-evident, while the `Z' refers to the founder's family
name as explained on the Ships
List: "The Zino Line was formed in Savona, Italy in 1889
to run services between Genoa and South America. Sailings were
also made to New Orleans from 1900 and to New York between
1902-1906. By 1908 the company had ceased carrying passengers,
but there was increased emigration to Chile, so Zino formed the
Societa Lloyd del Pacifico to which he transferred his passenger
ships."
The on-line 1912
Lloyds Flags & Funnels also shows this flag: Last of
second row, No. 1245 `Lloyd del Pacifico Societŕ Anónima
(Giuseppe Zino, Fu.D.), Savona'. Differences in artistic
rendition are not important here, I trust. I have to guess at the
meaning of `Fu.D.
Jan Mertens, 28 June 2007
A house flag from a shipping company in Genoa. I've come
across: <planeta.terra.com.br>.
Dates given 1904-1918, and some history here at <www.theshipslist.com>:
" The Lloyd Italiano Line was formed in Genoa in 1904 by
Erasmo Piaggio to operate passenger services to North and South
America. The company came under the control of Navigazione
Generale Italiana in 1911 and became completely absorbed in
1918."
The company flag is blue with a white diamond touching the flag's
edges but... exactly what emblem is in the centre? Could it
be like the watermarks i.e. initials and an anchor? Does
anyone have a clue?
Jan Mertens, 22 December 2003
Acording to Mystic Seaport: Lloyd's Book of House Flags and
Funnels at <www.mysticseaport.org>,
The flag in question is no. 1554 on p. 75 of the steam vessel
chapter. Emblem on white diamond: blue disk with initials LIL
(the first one in mirror-image), said disk encircled by yellow
laurel branches (?) and a yellow anchor placed behind same disk.
Jan Mertens, 22 December 2003
To be more exact, as there was an earlier company this name
[no flag known], this one was Lloyd Italiano Societŕ di
Navigazione. My copy of Lloyds 1912 does not give a clear image
as far as the letters are concerned and they look to be white.
According to Bonsor the flag was blue, there was a large white
diamond and the charge was a yellow anchor surmounted by a blue
circle bearing the yellow letters "LI" and I have in my
notes a similar record which is unfortunately not sourced.
Certainly the letters seem more logical thought the diamond seems
more likely to be throughout going by the <planeta.terra.com.br>
image. Bonsor does not mention any surrounding leaves but Lloyds
is certainly clear on this point. Consequently my guess is a
combination of the sources. See here.
Neale Rosanoski, 22 July 2004
If you look at the filigrane of the document in the link
provided by Neale, you see that the letters are (mirrored L) - I
- L (the 'scontrino' part shows it even better). But during
checking I landed on this nearby page, showing a Lloyd Italiano?
flag on a 1910 menu: horizontal VWV, bearing some emblem: <planeta.terra.com.br>.
According to 'The Ships List' website, the firm was founded in
1904, taken over in 1911 by the Navigazione Generale Italiana and
absorbed in 1918: <www.theshipslist.com>.
So perhaps the former house flag has really come to light. The
point in time seems to bolster my little theory, but we need
clearer pictures for that!
Jan Mertens, 23 July 2004
A picture of the Lloyd
Italiano house flag is at 1905
poster. Drawings of non-waving items dating from 1912
(on-line Lloyds Flags & Funnels, see last flag on page) and
1913 (Handbook of Signalling, see first of penultimate row) are
respectively at <www.gwpda.org>
and <www.mysticseaport.org>.
Jan Mertens, 19 June 2007
image by António Martins-Tuválkin, 6 July 2007
A recent Maritime
Timetable Images update presents Lloyd Latino, an
Italian company: url followed by quote, slightly edited:
Lloyd Latino was a subsidiary of the French company
Société Générale de Transports Maritimes (SGTM). The Valdivia
[shown on the brochure, jm] was owned by that company and was
used in a joint operation of SGTM and Lloyd Latino.
This brochure was issued in June 1924 and concerned a voyage
linking Naples, Genoa, and Marseilles to South American ports.
Moreover the full company name is mentioned (adding
Societŕ Anonima Italiana di Navigazione, the
equivalent of Italian Navigation Co. Ltd) as is the
company seat, Naples. Also shown is the house flag which is white, a
blue (?) holding line dividing it into four parts: red cross
throughout in red (Genoa) in upper
hoist and blue cross throughout in blue (Marseilles,
seat of SGTM) in lower fly; lower hoist and upper fly containing
a blue initial L (serifed).
For the moment I have no idea when this firm was founded or when
it was wound up; it still existed in 1928.
Jan Mertens, 23 April 2007
I think the dividing lines are black, or at least of a much
darker blue. Conjectural ratio 3:5.
António Martins-Tuválkin, 6 July 2007
image by Jarig Bakker, 14 July 2004
image by Jarig Bakker, 14 July 2004
At home I have a stout "Larousse Commercial
Illustré" (a kind of trade encyclopedia) published in
Paris, 1930. It has four pages in colour illustrating house
flags; a note identifies it as the work of Sandy Hook.
In this book, I found Lloyd Sabaudo, Genova: white, in the centre
the characteristic Savoy eagle in blue bearing a red oval shield
on the breast and a yellow... speck... over its head. Not
very detailed I'm afraid.
On this Italian page however, see the last image: <planeta.terra.com.br>
bearing in mind that here, the eagle looks the other way whereas
here: <cgi.ebay.de>
it's in the same position as Sandy Hook draws it. It is
clear that the 'speck' is meant to be the royal Italian crown,
even if the actual house flag was not all that detailed. But on
the net we also find a completely different flag, albeit borne by
an eagle: <213.4.130.98>
i.e. diagonally divided from tophoist corner to lower fly, white
and green (green uppermost), a black monogram LS on the white
triangle. This menu dating from 1910, may we suppose that
the more patriotic flag S.H. shows was introduced after WWI?
Jan Mertens, 20 December 2003
Lloyd Sabaudo, Soc. Anon. per Azioni, Genoa. In Loughran's
Survey of Mercantile Houseflags and Funnels is a ridiculous
image: white with a blue eagle with a red triangular escutcheon
and on top of the eagle a red crown in thin air. That image has
precious little to do with the eagle on the postcards Jan Mertens
mentioned. I found a brilliant flag at <digilander.libero.it>
a military flag in a museum "Piemonte Sabaudo". That
flag is far too intricate for me, but it's good enough to model
for my upper image. Second image based on Loughran, 1979.
Jarig Bakker, 14 July 2004
Formed in 1906 it merged in 1932 into what eventually became
Italia di Navigazione S.p.A. According to Bonsor the original
flag of the green and white diagonal biband was changed in 1914
to that of white with the eagle of Savoy and a yellow crown,
there being a close association with the Royal House of that
name. All of the shipping sources agree that the eagle is blue
and in design basically conforms with that shown on the planeta
site rather than the military source shown here.
Neale Rosanoski, 22 July 2004

image by Ivan Sache, 9 November 2003
Lloyd Sardegna Compagnia di Navigazione S.r.l. was formed in
1990 and is the shipowning subsidiary of Compagnia Sarda di
Navigazione Marittima S.r.l. which in turn is a subsidiary of
Marsano Armatori S.a.s. who were once directly involved in
shipping and flew a white flag with a red cross (Genoa based)
with the fesse point towards the hoist and a blue "M"
surmounting the sinister arm of the cross.
Neale Rosanoski, 11 April 2003
Lloyd Sardegna (Genoa - Livorno) - White flag with a blue
cross, a red letter L in the first quarter and a red letter S in
the fourth quarter.
Ivan Sache, 9 November 2003

image by Jorge Candeias, 12 Febuary 1999
A very dark red and white vertical bicolour, the red part
charged with a skinny fleur-de-lys and the white part charged
with a very dark red cross throughout.
Jorge Candeias, 12 Febuary 1999
Original of Lloyd Triestino di Navigazione S.P.A flag from
http://www.lloydtriestino.it (defunct) can be seen here.
Dov Gutterman, 2 Febuary 1999
Lloyd Triestino di Navigazione S.p.A. originated 1833 as Lloyd
Austriaco which entered shipping in 1836 and was variously known
as Austrian Lloyd, Osterreichischer Lloyd, Austro Hungarian Lloyd
Steam Navigation Co. or Austrian Lloyds Steam Navigation Co. A
similar variation is shown with its flag with the colour blue
being consistent but the yellow charge being either a foul anchor
topped with a bishop's style crown placed erect, the charge
placed diagonally per bend or placed vertical with a more
elaborate crown and being above a yellow scroll inscribed
"VORWĆRTS". In 1919 it became Lloyd Triestino and
switched from Austria to Italy. The first flag under this name
was blue with in the canton a coronet above a foul anchor placed
diagonally per bend and in lower fly the half spear with all
charges being white although Brown 1929 reverses the flag.
However it seem unlikely that charges would be placed in upper
fly and lower hoist. One source states that this flag was used
until 1935 but this is a bit suspect as Brown 1934 shows the
current flag which is the reverse of Italia di Navigazione Srl
with the same derivations.
Neale Rosanoski, 11 April 2003
At home I have a stout "Larousse Commercial
Illustré" (a kind of trade encyclopedia) published in
Paris, 1930. It has four pages in colour illustrating house
flags; a note identifies it as the work of Sandy Hook.
In this book, I found LLoyd Triestino, Trieste: blue with two
emblems, both white: tophoist corner: combined anchor + letters
'L' and 'T', crowned; lower fly, corner: a spearhead, such as in
the city's Coat of Arms.
A 1928 picture of the flag here: <www.timetableimages.com>
and a photo (at least I think so) here: <www.lloydtriestino.it>.
These emblems' respective positions on the flag are unlikely, as
Neale Rosanoski remarked, but it must have been so nevertheless;
the flag's dates remain 1919-1934 or 1935.
Jan Mertens, 20 December 2003
In 2006 the Shipping Company Lloyd Triestino changed its name
in Italia Marittima. New brand and logo are at <www.italiamarittima.com>.
The flags of the Company are at another
page of this website.
Valentin Poposki, 6 October 2006
Post card collection [o9oXXb]
confirms the basic design above: Trieste's white halebard on red
and Genoa's St. George cross, but uses regular red; I suggest
that the R++ shade used once in <www.lloydtriestino.it>>
was an artistic license with no contrastive value against regular
red.
António Martins-Tuválkin, 21 February 2007
See also: Italia di Navigazione Srl
image by Jarig Bakker, 10 December 2005
Lolli-Ghetti Carbonavi S.A., Palermo - blue flag, white italic
"LG".
Source: Brown's Flags and Funnels Shipping Companies of
the World, compiled by J.L. Loughran, Glasgow, 1995.
Jarig Bakker, 10 December 2005